Hasshi Sudler

Department of Electrical and Computer Engineering Villanova University
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Handbook of Research on Counterfeiting and Illicit Trade

The Handbook of Research on Counterfeiting and Illicit Trade

This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.

Contributing publication (Chapter 13): Dynamic shifts in music piracy - A Review of the Music Industry and Underlying Technology Innovations.

Villanova University

Business Horizons

Contributing publication: Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy.

Abstract: Trends in online piracy have reached record levels and threaten tradi-tional industry supply chains. Music, motion pictures, print media, and software aresome of the most vulnerable content pirated online. Recent increases in piracy can behistorically traced to the digital revolution, introduction of the World Wide Web, andgrowth of broadband technologies, rather than a sudden shift in consumer behavior.The digital and Internet paradigm shifts have fundamentally changed supply chainecosystems, as well as opened the door to greater acts of piracy. Under these newecosystems, digital rights management (DRM) has proven ineffective at stoppingpiracy. Furthermore, DRM systems have been shown to discourage legitimate buyers.A new approach to piracy is needed to account for recent changes in supply chainecosystems. Several industry leaders demonstrate effective solutions combiningtechnology and innovative business models that encourage consumers toward legiti-mate consumption while leveraging piracy. Given these examples, industries canaddress online piracy by combining appropriate technology, innovative businessmodels, and piracy analytics in the evolving supply chain ecosystems.

Business Horizons, 2012 Kelley School of Business, Indiana University. Published by Elsevier Inc.

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1. Sudler, Hasshi. "Dynamic shifts in music piracy, the music industry, and underlying technology innovations." Handbook of Research on Counterfeiting and Illicit Trade. Edward Elgar Publishing (ISBN: 978 1 78536 644 4), 2017.

2. Sudler, Hasshi. "Effectiveness of Anti-Piracy Technology - Finding Appropriate Solutions for Evolving Online Piracy." Business Horizons, v.56, pp.149-157, 2013.

3. Chaudhry, P.E., Sudler, H., Chaudhry, S. "Successfully Merging Technology with Knowledge Creation: An Overview of Distant Learning Techniques." International Journal of Operations and Quantitative Management, v.19, No. 1, p.39-57, March 2013.

4. Chaudhry, P.E., Sudler, H., Stumpf, S., Chaudhry, S. "Piracy in Cyber Space -Consumer Complicity, Pirates and Enterprise Enforcement." Enterprise Information Systems Journal, December 2010.

5. Chaudhry, P., Chaudhry, S., Sudler, H. "Lessons for Distance Learning: Did we go the distance?" American Business Association, Acapulco, Mexico, 2003.

6. Sudler, Hasshi. "Melt and Resolidification of ABS (Acrylonitrile Butadiene Styrene) Polymer Alloy under Microgravity Conditions." 8th International Space Development Conference, National Space Society, Chicago, IL, 1989.